Once upon a time, boat owners who didn't use their vessels as often as they wanted, watched it lose value before their eyes. They were sad that they couldn't enjoy the marine lifestyle changes they had planned.
One day a keen fellow boatie created a website that introduced those owners to keen crew willing to share the days fun and costs. Because of that the owners and crew both enjoyed their day, and the owner remembered why he bought the boat in the first place.
Because of this, the owner started planning more events, the crew bought their own boat, and they stayed friends ever after.